INXWELL
This is No Daydream
Crisp images without the gloss, holdout without the hardness, color that doesn’t dull when it dries back – all
on the wonderfully intimate and substantial feel of an uncoated paper. Surely,
you must be dreaming!
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GET IT? GOT IT. GOOD!
You get it. Letterheads, envelopes and business cards help form those lasting first impressions about any company. Is it strong and dependable? Is it cutting-edge and inventive? Is it socially responsible?

You’ve helped your client understand that color, typeface, graphics, and environmental attributes are critical elements that convey important messages.

With the newly updated www.strathmore.com web site, Mohawk Fine Papers gets it, too – offering you even better tools for creating and executing a successful identity system.

The new spec tool guides you in selecting matching papers with all the right characteristics for your particular project. Build and save the perfect spec sheet, then email it to your client, printer or sales rep.

Now how about samples to present to the client? Or do you need to rush that initial small press run for a startup company or print a smaller quantity for a home-based business?

Our exciting new e-commerce store enables you to order samples or small quantities of our Strathmore products hassle-free. What could be more intuitive than browsing, specing and ordering all on the same web site?

Some of the advantages you’ll find are:
- Pure Cotton, Script and Writing 25% cotton options available
- Reams available in 20 lb. writing to 110 cover bristol
- Envelopes available in A sizes, Monarch and #10 commercial and square flap
- Labels available in six shades
- Major credit cards accepted
- UPS shipping options

Strong and dependable, cutting edge and inventive … visit www.strathmore.com today.

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THIS IS NO DAYDREAM
Crisp images without the gloss, holdout without the hardness, color that doesn’t dull when it dries back – all on the wonderfully intimate and substantial feel of an uncoated paper. Surely, you must be dreaming!

No, this is the very real science of Inxwell, Mohawk Fine Papers’ patented proprietary papermaking formula and process.

The Inxwell formula is uniformly applied in small quantities to Navajo and Options premium uncoated papers during the papermaking process.

The result is that Navajo and Options print better than any other uncoated paper in the world.
You can expect:
- Higher ink holdout
- Higher definition because dots print with more integrity and less gain
- Higher ink density on the surface of the sheet
- Higher contrast because shadows and midtones can print darker
- Higher opacity/Lower showthrough
- Less print mottle because of a smoother, more uniform paper surface
- Colors will print brighter and stay brighter

And if that weren’t enough:
- Cross-platform compatibility allows you to print digital and/or offset
- Sheets are stable on press – making them easier to run
- Less ink is used because more ink stays on the surface of the paper
- Sustainable options available to protect the environment
- Client expectations can be met without sacrificing design
- Environmental and cost savings because you can spec lower basis weights
- Conventional offset presses can achieve a UV look

You can pinch yourself if you’d like, but this is no daydream. It’s the oh-so-real beauty of Mohawk’s Inxwell papers.

To learn more about the finer details of the Inxwell process, we offer the Run With Inxwell manual. It’s an easy-to-understand technical brochure that explains the many benefits Navajo and Options bring to designers, paper specifiers and printers because of the Inxwell technology. You’ll find helpful hints for prepress and press too.

To download a PDF of Run with Inxwell, simply go to www.mohawkpaper.com/resources and click on “PDF Library” then “Inxwell.” Or click this link to order a printed sample.

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FARM STORIES
Since 2006, Mohawk Fine Papers has committed to reduce over 8,500 tons of CO2 with NativeEnergy, by helping to build renewable energy projects. 

Penn England Family Dairy Farm Methane Project
Mohawk Fine Papers’ support of the Penn England Dairy Farm Methane Project via its carbon offset purchase provided a portion of the direct and critical funding that was needed to complete the financing and construction of the project.

Collectively with other offset purchasers from this project, Mohawk helped to bring a new renewable energy project on line, reducing energy costs for a family dairy farm, and reducing emissions that would have occurred in the absence of the project.

Following the success helping build manure digester projects on the Schrack and Dovan family farms, Fred and Cindy England are ramping up a manure digester on their 700-cow family dairy farm in Williamsburg, PA, which will power a 160 kW generator and will displace onsite fossil fuel use and emissions of methane, a powerful greenhouse gas.

All but four farm workers are related family members (pictured above). Penn England is a member of the Professional Dairy Managers of Pennsylvania, and is known for its environmental practices. The Englands have been involved in Pennsylvania dairy for over 100 years.

Farmer Owned Wind
Mohawk Fine Papers’ support of NativeEnergy's Minnesota Farmer-Owned Distributed Wind project, via their carbon-offset purchase, "buys down" the premium cost of the renewable energy technology and makes these turbines affordable to farmers. 

Collectively with other offset purchasers from this project, Mohawk Fine Papers is helping to build several small, distributed new wind-energy projects, reducing energy costs for farmers and reducing emissions that would have occurred in the absence of the project.

NativeEnergy recently concluded a long-term agreement with Next Generation Power Systems, Inc., to support its sales and installations of German designed 40 kW Aeroman wind turbines that are remanufactured and customized for Midwest conditions. 

With upfront funding from NativeEnergy reducing turbine costs to an acceptable level, these turbines will help farmers reduce their long-term electricity costs, while helping stabilize the electricity grid with distributed, small scale power generation.

NativeEnergy and NexGen expect to build eight turbines in 2006 and thirty or more in 2007.

Current support is going to:
- The Burkhalter Farm in Minnesota
- Marty Espenson’s farm in Minnesota
- Dean Harder’s farm in Minnesota
- Peter Samuelson’s farm in Minnesota
- Charles & Louise Worm’s farm in Lakefield, Minnesota
- Steve and Jane Tiedeman's farm in Woodstock, Minnesota
- The Overgaard family farm in Minnesota
- Neil and Tammy Bartel's farm in Mountain Lake, Minnesota
- Dean Tofteland's farm in Minnesota
- Barry and Tami Bork's farm in Valley Springs, South Dakota
- The Peterson family farm in Minnesota
- Roddy Hanson's farm in Butterfield, Minnesota
- Mark Hanson's farm in Mountain Lake, Minnesota
- The Schroepfer farm in Comfrey, Minnesota

Bos Farm. Mohawk Fine Papers’ support of the Bos Farm Methane Project via their carbon-offset purchase provides funding that is important to the project construction and operation.

Collectively with other offset purchasers from this project, Mohawk is supporting a new renewable energy project, reducing energy costs for a dairy farm, and reducing emissions that would have occurred in the absence of the project.

Des Plains Landfill Methane Project. Mohawk Fine Papers’ support of the Des Plains Landfill Methane Project via their carbon-offset purchase provides funding that is important to the project economics.

Collectively with other offset purchasers from this project, Mohawk is supporting a new renewable energy project, creating a market demand for landfill methane to energy projects, and reducing emissions that would have occurred in the absence of the project.

If the alphabet soup of GHGs, RECs, VERs, CN and climate change in general has you scratching your head, click here to get a little help sorting it out: “The Environment – What It all Means.”

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BRAND VAN ON THE MOVE
Mohawk Fine Papers used the latest large format printing technology and a three-dimensional environmental statement to help bring marketing support to its small printer partners this summer.

From June 11 through August 2, Mohawk’s sales team toured the Northeast in an eye-catching “wrapped” Toyota Highlander Hybrid known as the “Brand Van.”

Our team consisted of interns Bryan Frates, a senior majoring in Rhetoric at Bates College in Lewiston, Maine; Tom O’Connor III, a senior majoring in History also at Bates; and Joe Schember, a senior majoring in Graphic Media Publishing at RIT in Rochester, NY.

During the course of the tour, they visited over 25 merchant store locations, held six lunchtime cookouts, and visited over 125 quick printers to establish personal contact, to provide information on Mohawk’s environmental product lines and to help support sales programs.

Many of the local Mohawk reps and store representatives accompanied the interns on their calls to the quick printers. And they came bearing gifts!

Store employees received caps, and the quick printers enjoyed goodie bags containing snacks, drinks and current swatchbooks.

The interns learned a lot about sales and marketing research, while educating those who use Mohawk paper about Mohawk’s commitment to the environment.

The Mohawk reps came away with valuable information about the needs of the small printer and a better understanding of ways to support them through new services and marketing materials.

Given the success of this summer's tour, the Brand Van is now being used on sales calls in the Southeast. Email info@mohawkpaper.com for details on the next adventure.

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INNOVATION IN DIGITAL IMAGE PRESERVATION
As part of the Library of Congress' mission to ensure that America's history and heritage are available and accessible for generations to come, the Library and Xerox Corporation are working together on a project to develop better ways to store, preserve and access treasured digital images.

The collection includes such images as a panorama of San Francisco after the 1906 earthquake, a photograph of Abraham Lincoln taken four days before he was assassinated and a picture of the Wright brothers' first flight at Kitty Hawk.

The two organizations are studying the potential of using the JPEG 2000 format in large repositories of digital cultural heritage materials such as those contained in the Library and other federal agencies.

The eventual outcome may be the creation of leaner, faster systems that institutions around the country can use to store their riches and to make their collections widely accessible.

The trial will include up to one million digitized, public domain prints, photographs, maps and other content from the Library's extraordinary collections.

Scientists in the Xerox Innovation Group will work with these materials to create an image repository that they will use to develop and test approaches for the management of large image collections.

The images to be used from the Library's collection are already digitized (primarily in TIFF format), but JPEG 2000, a newer format for representing and compressing images, could make them easier to store, transfer and display.

According to Michael Stelmach, manager of Digital Conversion Services in the Library's Office of Strategic Initiatives, JPEG 2000 holds promise in the areas of visual presentation, simplified file management and decreased storage costs.

It offers rich and flexible support for metadata, which can describe the image and provide information on the provenance, intellectual property and technical data relating to the image itself.

Xerox scientists will develop the parameters for converting existing TIFF files to JPEG 2000 and will build and test the system, then turn over the specifications and best practices to the Library of Congress.

The specific outcome will be development of JPEG 2000 profiles, which describe how to most effectively use JPEG 2000 to represent photographic content as well as content digitized from maps. The Library plans to make the results available on a public web site.

For more information, visit www.xerox.com and www.loc.gov.

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OPTIONS DELIVERED
With the editorial content focused on how environmental concerns are altering direct marketing, the U.S. Postal Service, publisher of Deliver magazine, wanted an environmentally sound paper on which to print their special “green” issue.

Campbell-Ewald, the award-winning agency producing the magazine, needed a paper able to hold up to the demands of printing 4-color images, without varnish or coating, on a design containing lots of white space.

“Mohawk Options 100% PC was the perfect complement,” said Lynn Sarosik of Campbell-Ewald. “This stock was recommended because of its ability to print good 4-color process work, and the fact that it’s manufactured with windpower was a pleasant extra.”

SPECS: Deliver magazine, The Green Issue

Stock: Mohawk Options, 100% PC, Cool White, 70 Text
Designer: Campbell-Ewald, Warren, MI
Printer: Nahan Printing, St. Cloud, MN
Press: Heidelberg Sunday 2000
Ink: 4-Color Process
Binding: Saddle Stitched

Click this link to order a printed sample.

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NO DUE DATES, NO LATE FEES
Mohawk Fine Papers is mindful that choosing the right paper is just the beginning of your job. You’re busy making digital files sing and pocket folders sit up and speak. On the best days, you render both doubters and fans speechless with design awe.

But more and more it seems you need to know something about everything. That’s why we created our PDF Library.

It’s there for you 24-7 with a wealth of information on critical aspects of paper and printing as well as specifics on Mohawk Fine Papers’ products and services.

Topics range from tips on diecutting, scoring and folding to printing on heavy cover stock or uncoated paper; from preparing files for the printer to color management; from envelope styles to recommendations on producing preprinted letterhead shells.

We provide guidelines on how to prepare artwork for creating your private DigitalMark and how to achieve optimum results on Inxwell papers.

Offerings in the PDF Library will help you to make sense of the “green” wave and explain clearly where Mohawk Fine Papers stands on the environment and sustainability.

The contents are free and convenient – read it now or download a PDF for later.  Best of all, there are no due dates and no late fees. (Did we mention there are no due dates?!)

Enter the PDF Library through www.mohawkpaper.com/resources then click on “PDF Library.”

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Holidays and contest deadlines are around the corner!

STRATHMORE LETTERHEAD CONTEST
4th Quarter Deadline: December 31, 2007

Mohawk Fine Papers once again celebrates the works of designers and printers who shape our world with its quarterly Strathmore Letterhead Contest.

Designers who enter are eligible to receive one of three quarterly cash prizes:

$150 Bronze, $300 Silver or $500 Gold.

An annual $1,000 Grand Prize, chosen from the four Gold Prize winners for the year, will also be awarded.

This design competition is for letterheads and identity systems produced on Strathmore’s premium writing grades: Strathmore Pure Cotton, Strathmore Writing and Strathmore Script.

Contest entry forms can be downloaded at www.strathmore.com.

Entries may be submitted by designers, printers, merchants and by Mohawk representatives on behalf of their customers.

The Strathmore Letterhead Contest accepts submissions of letterheads alone, or complete identity systems including envelopes, business cards, mailing labels, pocket folders and/or any additional pieces.

Each quarter, the first 25 designers who enter will receive a special gift.

The gift for Q4 entries is a Spa Indulgence Package. This green tea and mint spa gift package includes a $50 Spa Finder Gift Certificate accepted at thousands of spas worldwide, as well as body lotion, shower gel, bath salts, antibacterial hand gel, hand-held wooden massager, cinnamon apple crisps, vanilla filled tea biscuits and Tea Forte teas.*

Winning entries will be posted on the new Strathmore.com and at Mohawkpaper.com/Showcase. Additionally, a distinctive award will be given to the designer, printer and client for each winning entry.

In further recognition of each submission, all entries are automatically entered for judging in that year’s Mohawk Show.

For additional contest details or more information visit www.strathmore.com or call 1 800 the mill.

*The total value of this prize is $124.95.

Congratulations to our third quarter winners!

The winners of the 3rd Quarter Strathmore Letterhead contest are:

Gold – Emu Design for the Yorke Printe Shoppe Identity
Silver – Becker Design for The Franklin at Ogden Identity
Bronze – Seltzer for the Seltzer Identity

View their winning work at www.strathmore.com or at www.mohawkpaper.com/showcase.

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We absolutely DO NOT sell or rent our list.