PROMOTION
Fill Your Days with Perpetual Wonder
It’s hard to believe that 2008 is in full swing (and that you consumed how much sugar in December?). But here you are with a fresh list of things to dare and to dream.
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"I" IS FOR INDIGO
Mohawk’s patented i-Tone papers were developed to deliver exceptional digital-color press performance by improving paper’s affinity for both dry and liquid toners. The result is an entire family of the first true cross-platform papers that bring greater flexibility and unmatched quality to digital printing.

Originally conceived for HP Indigo, these papers also perform beautifully on the Xerox iGen3 Digital Color Production Press and the Kodak NexPress 2100.

But did you know that i-Tone papers also bring texture into the mix? You can have technology and that touchy-feely factor too – all within the Mohawk grade lines that you’ve come to love.

The Via portfolio, known for its fresh, uncomplicated and economical approach, offers two textured
i-Tone options. Via Linen has a subtle embossed linen pattern. And should your fingers cross paths with Via Felt, you’ll recognize its high opacity and distinctive feel.

Via Linen and Via Felt are 30% PCW and Green Seal certified to help you meet your environmental goals.

The Via Linen and Via Felt i-Tone sheets also carry our Electronic Printing Guarantee, which means that in addition to being perfectly suited for small format offset and DI presses, these cut-size papers are guaranteed to run in office copiers, laser and inkjet printers or digital color production presses within the limits determined by the equipment manufacturer.

As the corporate identity powerhouse, Strathmore, too, has a line with the i-Tone surface treatment.  Strathmore Digital offerings capitalize on Strathmore Writing and Strathmore Script’s reputations for being beautiful, versatile and elegant while also being ready for the demands of variable data, ultra-short runs and high performance requirements.

You can enjoy textural choices like Strathmore Script Pinstripe, Strathmore Script Pinstripe Laid and Strathmore Script 25% Cotton.

All i-Tone papers are manufactured using electricity offset by Green-e certified windpower. Mohawk makes the broadest range of premium digital papers with hundreds of individual SKUs guaranteed to run on digital and offset presses.

Please click here for the Via Digital Print Demo, here for the latest Via swatchbook, or here for a new Strathmore swatchbook.

To learn more about Mohawk’s proprietary i-Tone technology, visit www.mohawkpaper.com, click on News, then go to i-Tone.

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GREEN-E CERTIFIED SALES NEARLY DOUBLE
The Center for Resource Solutions (CRS) has released the 2006 Green-e Energy Verification Report, which highlights a significant rise in Green-e Certified renewable energy sales in 2006.

The report shows an almost 90% increase in total sales volume over the previous year, equivalent to nearly 10 million MWh of renewable energy generation. Nearly 114,000 MWh were purchased or generated by companies participating in Green-e Marketplace, demonstrating their commitment to certified renewable energy.

With all Mohawk, Beckett and Strathmore grade lines manufactured entirely with wind-generated electricity certified by Green-e, Mohawk Fine Papers is a leader among the 38 Green-e Marketplace participants and sets a high standard for environmental stewardship and sustainable practices in the graphic arts industry.

"Certified renewable energy sales continue to grow rapidly, as the overall market for renewable energy increases and interest in renewable energy expands throughout the country. Purchasers of renewable energy are going above and beyond to drive the development of renewable capacity nationwide," said Jan Hamrin, president of CRS.

"With this increased interest and growth in renewable energy—as well as climate change—the need for independent verification becomes ever more important to ensure that voluntary purchases are leading to a real improvement in our environment and energy supply."

Green-e Energy is the nation’s leading renewable electricity certification program, providing independent, third-party verification to ensure renewable energy products meet strict environmental and consumer-protection standards set through a collaborative stakeholder-review process with environmentalists, consumer advocates and energy experts.

Providers of Green-e Certified renewable energy undergo an annual verification audit to document that they purchased or generated enough renewable energy in quantity and type to match their marketing claims and meet customer demand. The 2006 verification results represent renewable energy sales from 175 marketers, utilities, distributors and electricity service providers.

 Highlights of the 2006 Green-e Energy Verification Report include:

- Nearly 10 million MWh of Green-e Certified renewable energy products were sold in 2006, up nearly 90% from 2005

- Sales of Green-e Certified RECs to residential and commercial customers doubled from 2005, representing 4.5 million MWh of generation

- Green-e certified 63% of the renewable energy sold to end-use customers in the voluntary renewable energy market.

Electronic copies of the Green-e 2006 Verification Report are available on the Green-e Publications page at http://www.green-e.org/publications.shtml.

For more information on Mohawk Fine Papers’ environmental initiatives, please visit www.mohawkpaper.com/environment or call 1 800 the mill.

If the alphabet soup of GHGs, RECs, VERs, CN and climate change in general has you scratching your head, click here to get a little help sorting it out: “The Environment – What It all Means.”

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A BOOK BY ANY OTHER MEDIUM
Many are still taking the pulse on the medium of print.

“The paperless society is at hand.”
“The Internet spells the end of print.”
“Electronic media will kill printed communication.”
“Print is dead.”

While we can only hope these same folks don’t ever treat us in the emergency room, there is certainly enough data on the impact of the digital age and personal habits to feed debate over the health of reading, particularly printed books, in America.

The headlines from last summer’s AP poll seemed to suggest bad news for printed books with negative headlines like “One in Four Americans Didn’t Read a Book Last Year.” Of course, the other side of that statistic is 73% DID.

To get an insider’s perspective, we recently spoke with Book Business magazine’s Editor-in-Chief Noelle Skodzinski about the impact of electronic media on the numbers of paper books being produced.

“We have interviewed many publishers in Book Business magazine who have said that electronic media have had a positive impact on print book sales. The reason being that many ‘readers’ who would never otherwise find these publishers' books can now find them online, by searching for topics found in the books. Even many publishers who make the entire content of their books available online say that a large percentage of people still order the print books, and that many of these people would not have been customers were it not for the Internet,” says Skodzinski.

Some statistical data showing the print book industry is still growing comes from the Book Industry Study Group's Trends 2007 report that estimates publishers’ net revenues in 2006 reached $35.69 billion, up 3.2 percent over 2005’s total. It also reported that unit sales in 2006 exceeded 3.1 billion and projects continued growth in the next few years.

Skodzinski adds, “And, according to Bowker, 2005's book output was the second highest total of new books ever recorded.”

It’s a Personal Thing
So what makes paper books so special, and indeed irreplaceable, even in the face of technological advancements like Amazon’s wireless e-book device Kindle?

Just as cross media has shown us that print provides a more positive marketing result when it is used in conjunction with electronic media, so too is there a personal and emotional quality attached to printed paper books that is not only relevant, but necessary.

Paper books become a shared human experience with each visit to our favorite bookstore. They’re a physical narrative whose cover design, with all of the attending font, color and images choices, tells us as much about cultural tastes and trends as an academic study.

Printed books transport our hearts and minds to the special places pictured in our favorite travel books. And for true lovers of print, what can be more sublime than a beautifully reproduced photograph inside a smythe-sewn case-bound collector’s edition?

“I am one of those believers that printed books will always have their place in the market, despite any advances in e-reading technology. And considering that people have been predicting the demise of the printed book for something like 60 years, I think books are safe for a long time to come. Many people want to collect printed books and display them in their libraries, and hold them and give them as gifts,” says Skodzinski.

“There is nothing like the experience of opening a new book, turning to the first page, feeling the paper ... and closing the book after you've read the last chapter. Parents want to pass books down to their children, and they want to read books to their children that have texture and pop-ups, and that the child can hold (and throw). When the 'screenagers' are parents, who knows ... the market will change even more, I'm sure, but publishers are smart and they are adapting as they need to and finding out ways to keep their content relevant and appealing to their markets in whatever format is appropriate.”

Happy Endings?
There’s something about the arrival of January 1 that, more than any other time of the year, causes people to simultaneously reflect on their pasts and anticipate their futures. In today’s business world, we do this too - often with the aid of research and data.

Dana Gioia, chairman of The National Endowment for the Arts, writes in the preface to the NEA’s just-released follow-up study To Read or Not To Read: A Question of National Consequence:

“To Read or Not To Read confirms—without any serious qualification—the central importance of reading for a prosperous, free society. Reading is an irreplaceable activity in developing productive and active adults as well as healthy communities. Whatever the benefits of newer electronic media, they provide no measurable substitute for the intellectual and personal development initiated and sustained by frequent reading.”

Clearly, a book by any other medium is not the same.

For all in the print community, the improved prognosis of reading, particularly the printed book, should be pursued with renewed energy and focus in 2008.

To learn more about Book Business magazine, please visit www.bookbusinessmag.com. To download a PDF of the NEA report To Read or Not To Read, go to www.nea.gov/pub/pubLit.php.

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FILL YOUR DAYS WITH PERPETUAL WONDER
It’s hard to believe that 2008 is in full swing (and that you consumed how much sugar in December?). But here you are with a fresh list of things to
dare and to dream.

You’ve resolved to keep your clients in a state of perpetual bliss that can only come about as a result of your perpetual energy, which will keep you in perpetual motion, meeting all those perpetual deadlines you’ll keep track of on your perpetual calendar …

What? No perpetual calendar you say? Well, we can fix that!

Mohawk Fine Papers’ Via Perpetual Calendar is sized just right to sit on your desk and provide an instant answer to those everyday questions:

- I only have how many more days to finish this?
- What does Via Seafoam look like in a linen finish?
- Is Via Scarlet the perfect shade of red or what?

Designed by the Beverly Hills-based design firm, AdamsMorioka, the new Mohawk Via Perpetual Calendar is a useful everyday tool that is practical and recyclable too!

Using all 35 Mohawk Via color choices, and all seven finishes, the functional calendar keeps you “up to date” and provides a handy sampling of all your Mohawk Via choices. Each day, date and month page is designed with a fun and different font and style.

The happy distraction of flipping the pages of our 2008 calendar (and our wish to you for a new year filled with perpetual good fortune) is just a click away.

Click here to get your Mohawk Via Perpetual Calendar.

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LEAVE NOTHING TO CHANCE
The premise seems simple today, but it was revolutionary in 1966: that what happened early in childhood set the stage for the rest of life and should not be left to babysitters or to chance.  And so the Erikson Institute, a graduate school in child development was born – the first of its kind in the country.

As unique a collaboration as the founding of Erikson, illustrator Pablo Bernasconi, designer Melissa DePasquale and writer Patricia Nedeau came together to tell the rich story of the school in this fundraising campaign brochure.

Project leaders chose to use Mohawk Superfine in a perfect blend of art and content. The pages are filled with vibrant solid color blocks and illustrations that are at once fanciful and detailed.

From the photorealistic locks of hair to the metallic highlights glinting off the edge of a telescope, Mohawk Superfine developed Erikson’s printed message to its fullest potential.

SPECS: Erikson Institute Campaign Brochure

Designer: Kym Abrams Design, Chicago, IL 
Printer: Lake County Press, Waukegan, IL
Paper: Mohawk Superfine, Smooth, Ultrawhite, 80 Cover, and 100 Text
Production: 4-color process (Hexachrome cyan and magenta) + match red + overall satin aqueous
Bindery: Perfect Bound with diecut slits on back cover

Click here to request a sample.

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NEED A LITTLE JUMP-START?
We all have rituals. When you need to get plugged in, fired up, juices flowing or otherwise just get started creating a new identity for a client, what do
you do?

Sip a cup of coffee quietly waiting for the muse to speak? Rub the nameplate on your last design award in hopes that the genie will appear? Or perhaps stand on your head believing that the blood rush to your brain cells will spark inspiration?

Mohawk Fine Papers offers another option – their entertaining Logo-Matic. Just select the design parameters that best fit your client and the Logo-Matic will instantly generate a customized logo just for you.

One easy fill-in-the-blank to provide (client name), which you can do even in “park.” Now you’re ready to get into gear. There are only three fun questions to answer:

- Icon style: choose from several options that include “furry and feathered” or “organic”
- Type style: try one like “Roller Derby” or “Sitcom”
- Color: select your brand’s “Elegant” or “Seaworthy” identity

If you’re a risk taker (or you just can’t make up your mind), there’s a “Surprise Me!” button that you have to try at least once.

Click on generate, and up pops your new logo. Use it as is or let the Logo-Matic be the jump-start you need to create the perfect identity to be printed on the perfect Mohawk paper.

If you need help revving your logo engine, just visit www.mohawkpaper.com, and then click on “Launch Logo-Matic.”

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STRATHMORE LETTERHEAD CONTEST

1st Quarter Deadline: March 21, 2008

Mohawk Fine Papers once again celebrates the works of designers and printers who shape our world with its quarterly Strathmore Letterhead Contest.

Designers who enter are eligible to receive one of three quarterly cash prizes:

$150 Bronze, $300 Silver or $500 Gold.

An annual $1,000 Grand Prize, chosen from the four Gold Prize winners for the year, will also be awarded.

This design competition is for letterheads and identity systems produced on Strathmore’s premium writing grades: Strathmore Pure Cotton, Strathmore Writing and Strathmore Script.

Contest entry forms can be downloaded at www.strathmore.com.

Entries may be submitted by designers, printers, merchants and by Mohawk representatives on behalf of their customers.

The Strathmore Letterhead Contest accepts submissions of letterheads alone, or complete identity systems including envelopes, business cards, mailing labels, pocket folders and/or any additional pieces.

Each quarter, the first 25 designers who enter will receive a special gift.

The gift for Q1 entries is an iPod Nano. Enjoy video, music, tv shows, movies, photos, audio books and more. The Nano is 4GB and holds up to 1000 songs.*

Winning entries will be posted on the new Strathmore.com and at Mohawkpaper.com/Showcase. Additionally, a distinctive award will be given to the designer, printer and client for each winning entry.

In further recognition of each submission, all entries are automatically entered for judging in that year’s Mohawk Show.

For additional contest details or more information visit www.strathmore.com or call 1 800 the mill.

*The total value of this prize is $160.92.

Congratulations to our fourth quarter, 2007 winners!

Gold - POST Accessories Stationery of Minneapolis, MN
Merchant Rep: Joanne Kuehl
Design and Printer: Jenni Lundis of Lunalux, Minneapolis, MN
Paper: Strathmore Writing, Natural White

Silver - Lineplot Productions Identity of Cambridge, MA
Merchant Rep: Lee O’Leary
Design: Christine Mathison of Lindsay Hill Design, Charlestown, MA
Printer: Mike Monocco of Next Generation
Paper: Strathmore Script, Ultimate White

Bronze - High Meadows Foundation Identity of Middlebury, VT
Merchant Rep: Lee O’Leary
Design: Judy Kohn of JK Design, Barrinton, IL
Printer: David Grossman of Grossman Marketing, Somerville, MA
Paper: Strathmore Writing, Recycled Bright White

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We absolutely DO NOT sell or rent our list.