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product news: MOHAWK FINE PAPERS MADE CARBON NEUTRAL
spotlight—newest promotions: EASY GOING WITH NEW TOOLS
spotlight—newest promotions: SIX IDENTITIES SET IN SCRIPT
environmental news: THE ANSWER: 100% IS BLOWING IN THE WIND
digital news: TOURING A BRAVE NEW (DIGITAL) WORLD
industry news: NOT JUST FOR PRINTERS ANYMORE!
spotlight newest field sample: WHEN THE TALK MEETS THE WALK
tips & tidbits: LICK YOUR ENVELOPE WORRIES GOODBYE
contests and announcements: STRATHMORE LETTERHEAD CONTEST
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MOHAWK FINE PAPERS MADE CARBON NEUTRAL
Mohawk Fine Papers announced select premium product lines—Strathmore Writing, Strathmore Script, Beckett Expression and Becket Concept—are now made carbon neutral within its production and distribution processes.
By selecting carbon neutral papers, U.S. businesses concerned with reducing their own environmental footprint can now make a tangible difference without compromising the quality of their corporate branding and high-end print materials.
Why Is This Significant?
Specifying carbon neutral paper lowers greenhouse gas emissions and supports the development of sustainable energy projects.
High quality, progressive and certified for environmental attributes, Mohawk’s carbon neutral papers are the ultimate choice for customers who value environmentally preferential products.
“Strathmore Writing is the best-known letterhead paper in the U.S. It is chosen by leading companies for business cards, letterheads, annual reports, brochures and other important corporate marketing materials and now it is made carbon neutral,” says Thomas O’Connor, Jr., chairman and CEO, “providing our customers with a tangible way to make a positive difference.”
For more information and samples, please call your local merchant or Mohawk at
1 800 the mill or visit www.mohawkpaper.com.
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EASY GOING WITH NEW TOOLS
Mohawk Fine Papers just re-launched Strathmore.com featuring an all-new identity system specification tool.
Creating spec sheets for identity systems can be a pain. The new site will create spec sheets for you so finding the right envelopes to match your letterhead, or the right label to match your envelopes becomes a breeze. As an added bonus, once you’ve created your spec sheet you can easily order samples.
You can also enter the letterhead contest and view work from previous winners.
So go to www.strathmore.com and get specing!
SIX IDENTITIES SET IN SCRIPT
The Strathmore Script Letterhead kit features six complete identity systems showcasing Strathmore Script’s sophisticated product offering.
Designed by VSA Partners in Chicago, the kit profiles identity systems from actual companies to demonstrate a range of possibilities in design, paper specification and production techniques.
Within each company’s letterhead system is a presentation of potential solutions, beginning with sketches for the actual identity design. These multiple explorations then lead to two fully produced letterhead systems, each with its own paper and printing techniques.
Once the designs were complete, each company was given the option to choose one of the two final identities to adopt as their new identity. Five of the six companies opted to use one of the new identities designed by VSA.
The kit is an engaging presentation featuring beautiful metallic solids on French-folded pages complemented by printed samples. The six separate identity systems featured include conventional printing, letterpress, foil stamping and embossing.
The kit also contains a sample of DigitalMark – Mohawk’s small-run custom Private Mark process.
To request your Strathmore Script Letterhead kit, go to www.strathmore.com.
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THE ANSWER: 100% BLOWING IN THE WIND
Mohawk Fine Papers has begun offsetting 100 percent of the annual electric power consumption across all its operations in New York and Ohio with the purchase of 100 million kWh (kilowatt hours) of wind-generated renewable energy certificates (RECs).
This move follows a May 2007 announcement in which the company began moving toward carbon neutral production by making its premium paper lines – Strathmore Writing, Strathmore Script, Beckett Concept and Beckett Expression – carbon neutral within its production process.
Since the early 90s Mohawk has been actively involved in a number of environmental initiatives. In 2003, Mohawk became the first U.S. paper mill to use wind-generated electricity to manufacture paper.
Between 2001 and 2006 the company reduced its thermal consumption per ton of manufactured product by 8 percent. In the same time period, it reduced electricity consumption per ton by 14 percent.
The company has joined two important organizations to bring transparency to these efforts. The EPA’s Climate Leaders program and Clean Air – Cool Planet, a similar program designed to reduce climate impacts in the Northeastern U.S.
In 2005, Mohawk became a member of the EPA’s Green Power Partnership and received the National Green Power Leadership Award.
The EPA Green Power Partnership is a program comprised of companies that voluntarily purchase renewable energy in an effort to reduce their own environmental impact.
This current move to offset 100 percent of its purchased electricity has placed Mohawk at #9 on the EPA’s list of top windpower purchasers and on the EPA’s Top Partner list of 100 Percent Green Power Purchasers.
For more information about Climate Leaders, visit http://www.epa.gov/climateleaders.
For more information, visit www.mohawkpaper.com or call 1 800 the mill.
If the alphabet soup of GHGs, RECs, VERs, CN and climate change in general has you scratching your head, click here to get a little help sorting it out: “The Environment—What It all Means.”
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 TOURING A BRAVE NEW (DIGITAL) WORLD
Ever wish you had one tool that easily showed you which paper would work best on which press? Well, you do now!
The new “Digital Guide” from Mohawk Fine Papers enables printers and print buyers to instantly see the full range of Mohawk’s 300 + papers, optimized to provide offset-quality printing across all platforms.
The guide features an at-a-glance reference that highlights which papers are recommended for optimal digital color on the most popular digital presses from HP, Xerox, Canon, Kodak, Ricoh, Konica-Minolta and Xeikon.
The result: the perfect paper for the press every time. If printers are using multiple technologies, it’s now easy to specify a single ‘universal’ paper optimized for all.
In many cases, the economic viability of a digital print job depends on the quality of the substrate. Poor runnability and low image quality can often differentiate between profit and loss in an industry with tight profit margins.
The need for this type of tool has been driven by the expanding range of digital color applications demanding exceptional press performance, from fine art prints to personal photo books, personalized mailings, reports and letterhead.
Mohawk offers a full range of super-smooth papers, watermarked writing papers and also textured papers once hard to find for digital printing.
Mohawk offers more standard roll and sheet sizes for digital than any domestic paper manufacturer.
Mohawk’s digital papers are a sustainable choice. All Mohawk papers are made with electricity generated by renewable, nonpolluting windpower and are Green-e certified.
Many digital products carry important third-party certifications from the Forest Stewardship Council and Green Seal. Many are made carbon neutral within Mohawk’s production processes and are highlighted in this new guide.
Contact your local merchant for a copy of the Mohawk “Digital Guide.” For more information, visit www.mohawkpaper.com or call 1 800 the mill.
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NOT JUST FOR PRINTERS ANYMORE!
Graph Expo (September 9-12, 2007) is the largest, most comprehensive trade show for all prepress, printing, finishing, mailing and fulfillment, and digital technologies in the Americas.
Now graphic designers, print buyers and print specifiers have got their own great reason to attend this influential Chicago gathering: Graph Expo’s first ever Print Buyer’s Conference.
The premier daylong event, “Buyer’s Insights on the New Progressive Print Industry,” will take place on Tuesday, September 11, from 8:00 a.m. to 5:00 p.m.
The program features dynamic, content-rich seminars and lively, interactive sessions.
Margie Dana, founder of Boston Print Buyers and Print Buyers International, will be the chair of this inaugural buyers conference.
A former print buyer herself, Margie is the author of the popular e-newsletter, Margie’s Print Tips, and is a popular speaker throughout the U.S., as well as New Zealand and the U.K.
Conference Agenda
The daylong Print Buyer’s Conference offers attendees practical insights and information that will help them enhance their professional knowledge
- Not Your Father’s Print Shop: What Every Customer Needs to Know about Today's Printing (Presented by Margie Dana);
- Print Buyer Panel: Speaking Frankly (Moderated by Margie Dana);
- The State of Print Buying Today (Presented by Frank Romano, Professor Emeritus of RIT, and renowned print industry expert);
- Buying the Campaign: It’s a Lot More Than Print (Presented by Peter Muir, internationally recognized speaker and President of Bizucate, Inc.).
Registration
For complete information on “Graph Expo’s Print Buyer’s Conference: Buyer’s Insights on the New Progressive Print Industry” and to register, go to http://graphexpo.gasc.org/printbuyers.cfm.
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WHEN THE TALK MEETS THE WALK
Unveiled for the first time last holiday season, the World Wildlife Fund’s (WWF) holiday gift catalog offered truly unique and extraordinary gifts that give back.
The catalog showcased 38 species of animals available for adoption. Forty conservation initiatives, carefully selected from WWF priority conservation areas around the globe, were also available for gift-givers to support.
Given WWF’s mission, it was imperative that the paper selected for this catalog reflect its principles on conservation, sustainability and the environment.
The choice: Mohawk Options Smooth Cover and Text—made from 100 percent post-consumer waste (PCW).
“Mohawk Options has the best combination of high quality and environmental stewardship available,” said John Martese of Monroe Litho that printed the catalog.
SPECS: The World Wildlife Fund Extraordinary Gifts Catalog
Designer: WWF Creative Services, Washington, DC
Printer: Monroe Litho, Rochester, NY
Paper: Mohawk Options, Smooth, 100 percent PC White, 80 cover and 80 text
Production:
Cover: Black, Match Gray, Match Green plus overall dull aqueous coating/Match Gray, Black and overall dull aqueous coating
Text: printed 4-color process plus match gray plus spot dull varnish/same
Bindery: diecut cover; perfect bound
Visit www.mohawkpaper.com/samples to request your sample.
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LICK YOUR ENVELOPE WORRIES GOODBYE
The requirements for envelope design and manufacture can be, quite frankly, intimidating at best and a roadblock to successful execution at worst. Mohawk Fine Papers offers some great tools and information to make your job much easier.
When designing envelopes, you need to make sure they will meet postal requirements, print well and be sturdy enough to protect the contents until they reach their destination.
Design Basics
- Envelope papers must not interfere with automated address reading.
- If considering brilliant-colored, highly glazed paper or paper with an overall tint or graphic, a U.S. Post Office representative should review the design (EARLY in the process) to be certain that it meets postal standards.
- Think about how the envelope will be addressed, and consider how it will look when paired with various types of labels or inkjet printed addresses.
- Make sure that the addressing label will adhere to the chosen paper stock.
U.S.P.S. Basics
As postal regulations change and mailing costs grow, the more you know, the more you’ll benefit your customer. Overall size, shape and thickness of your mailpiece is a good place to start:
- All mailpieces 1/4" thick or less must be rectangular in shape, at least 3 1/2" high and at least 5" long.
- A mailpiece must be at least .007" (7pt.) thick when it does not exceed 4 1/4" in
height and 6" in length.
- A mailpiece must be at least .009" (9pt.) thick if it is greater than 6" in length or width or both.
- The U.S.P.S. requires that envelopes be constructed in at least 16 lb paper and recommends 24 lb and up basis weights.
- For even more information about envelopes: paper availability; layout and dies; converting, printing and finishing, go to the resource section at www.mohawkpaper.com/resources and select “Envelopes and Pocket Folders.”
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STRATHMORE LETTERHEAD CONTEST
3rd Quarter Deadline: September 30, 2007
Mohawk Fine Papers once again celebrates the works of designers and printers who shape our world with its quarterly Strathmore Letterhead Contest.
Designers who enter are eligible to receive one of three quarterly cash prizes:
$150 Bronze, $300 Silver or $500 Gold.
An annual $1,000 Grand Prize, chosen from the four Gold Prize winners for that year, will also be awarded.
This design competition is for letterheads and identity systems produced on Strathmore’s premium writing grades: Strathmore Pure Cotton, Strathmore Writing and Strathmore Script.
Contest entry forms can be downloaded at www.strathmore.com.
Entries may be submitted by designers, printers, merchants and by Mohawk representatives on behalf of their customers.
The Strathmore Letterhead Contest accepts submissions of letterheads alone, or complete identity systems including envelopes, business cards, mailing labels, pocket folders and/or any additional pieces.
Each quarter, the first 25 designers who enter will receive a special gift. The gift for Q3 entries is a pair of designer jeans.*
Winning entries will be posted on the new Strathmore.com when it launches later this year. Additionally, a distinctive award will be given to the designer, printer and client for each winning entry.
In further recognition of each submission, all entries are automatically entered for judging in that year’s Mohawk Show.
For additional contest details or more information visit www.strathmore.com or call 1 800 the mill.
2nd Quarter Winners!
The winners of the 2nd Quarter Strathmore Letterhead contest are:
Gold – AdamsMorioka for AdamsMorioka stationery
Silver - David Carter Design for the Urban Design Group Identity
Bronze - Thinkso Creative for the Hagin Corporate Identity
Congratulations!
View their winning work at www.strathmore.com.
*(Actual gift will be a $150 gift card to Macy’s.)
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